Once Hugh Benjamin discovered that learning was the key to
becoming successful, Gary Vaynerchuk found his way onto the reading list with
his book titled “Crush It”. This particular book resonated with Hugh because
Vaynerchuk was all about having a passion for social media and being passionate
in every campaign. The author works for many large companies and has been
responsible for a lot of successful social media campaigns, and has been quite
successful because of his commitment to giving clients value from the
beginning.
The way that Hugh sees it, and probably partly because of his
interest in this particular individual, is that doing a good job isn’t good
enough. A good job, essentially, is an “F”, to marketing professionals like
Hugh Benjamin. He has a passion for success, both his own and the success of
the people that he works with. Gary has helped a lot of big-name clients build
their social media presence and his methods are followed by many in the
marketing world today, with Hugh being one of them. He tells everyone to do
what they love, no excuses, and to be passionate or be gone.
The biggest principle Hugh Benjamin has taken from Gary, and
one he had for himself to begin with, is that you have to market for the here
and now. It’s not about where the market is going or what your business will be
like down the road. It’s about being, and staying, relevant in everything that
you do. This has never been more critical than it is in the case of social
media marketing.
Essentially, it all boils down to a few simple principles:
●
Do what you love and love what you do, no matter what.
If you’re happy and passionate, you will be successful.
●
Give as much value as you possibly can in the services
that you provide. Make sure that people are getting more than their money’s
worth and they will build your brand for you.
●
Always, always under promise and over deliver. If you
give more, consistently, people will notice and they will come back to you.
They might even help spread the word.
Gary Vaynerchuk capitalized on social media as soon as it
became a trend, because he saw the potential. He knew that it was time for a
change in marketing, and that social media was going to be the solution.
Following his principles and sharing many similar views, Hugh Benjamin has been
building his place in the social media industry on his quest to help as many
people as possible and give his experiences to others. After all, he learned
from his influencers and marketing professionals that came before him, and
wants to carry the legacy onward in his own work.
